|
Certain enterprises, in order to obtain advantageous trading opportunities, engage in false advertising practices such as exaggerating product efficacy, fabricating sales figures, or making false claims of awards or certifications. Such conduct not only misleads consumers but also directly harms lawful rights and interests of enterprises who conduct their activities in compliance with the law. The new Anti-Unfair Competition Law, which comes into effect on October 15, 2025, introduces further refinements to the original statute in a timely manner. |